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Operu

The operating system for product brands

Run your whole brand from one place.

Operations, growth, money and people in a single platform you own. Drop 10–20 separate tools for one source of truth, live numbers, and AI that can act on real business data.

Trusted by growing brands

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The problem

Fifteen tools. None of them talk to each other.

A growing product brand ends up paying for a pile of disconnected SaaS tools, each with its own logins, its own numbers and its own bill.

Typical monthly software bill, 23 tools

≈ A$8,000per monthEstimate

Typical list prices for a 15-person team, converted to AUD, excl. GST. Check current vendor pricing.

  • ShipHeroA$1,500
  • GorgiasA$750
  • Cin7A$600
  • Triple WhaleA$600
  • Answering serviceA$500
  • Inventory PlannerA$450
  • TrainualA$400
  • FathomA$350
  • ClickUpA$300
  • LoomA$300
  • B2B wholesale appA$300
  • Forecasting add-onA$250
  • HubSpotA$250
  • NotionA$225
  • HarvestA$225
  • 1PasswordA$180
  • Marketing PM toolA$150
  • NPD boardsA$150
  • ZapierA$150
  • LaterA$120
  • HR leave add-onA$100
  • BI / AI toolingA$100
  • Subscription trackerA$50
  • Copying data between apps

    Orders into spreadsheets, spreadsheets into finance, finance back into a deck.

  • Numbers nobody trusts

    Three tools, three different answers to “what did we sell yesterday?”.

  • Per-seat fees that grow with headcount

    Every hire adds another seat, in every tool.

  • 12 logins for every new hire

    Slow to onboard, easy to forget at offboarding.

Platform

Every part of your brand, one system.

Pick the modules you need. They share one set of data from day one, so each one you add makes the others better.

Operations

Growth

Money

People

Platform & AI

Add-onssold separately

Features

What each module does, and what it replaces.

Every screen below is a coded mock using fictional data from a demo brand. Savings are estimates from typical list prices.

Operations

Customer Support

Your team answers every channel from one queue. Each ticket shows the customer’s orders, tracking and refunds next to the conversation, so nobody tabs out to Shopify to find out what happened.

  • Unified inbox for email, chat, WhatsApp and phone
  • Macros, SLAs and attachments
  • Order context beside each ticket
  • AI-drafted replies your team approves before sending
Replaces:GorgiasHelp ScoutZendesk

Est. saving

Estimate

A$2,550/mo

A$750 software + 30 h × A$60/hr. For a 15-person team.

Operations

Voice agent

The agent answers common calls, books callbacks for the rest and logs a transcript and summary to Support, so a missed call never becomes a missed customer.

  • Answers order-status and FAQ calls from live order data
  • Books callbacks into your team’s calendar
  • Logs transcripts and summaries to Support
  • Hands over to a person when it is unsure
Replaces:Phone answering serviceIVR

Est. saving

Estimate

A$1,400/mo

A$500 software + 15 h × A$60/hr. For a 15-person team.

Operations

Warehouse and fulfilment

Orders land in a prioritised queue with SLA timers. Rules choose the box by product shape and size, and route each parcel to the right carrier or 3PL before the label prints.

  • Order queue with pick/pack and SLA timers
  • Box selection by product shape and size
  • Carrier and 3PL routing rules
  • Labels and tracking back to the customer
Replaces:ShipHeroStarshipitShipStation

Est. saving

Estimate

A$3,000/mo

A$1,500 software + 25 h × A$60/hr. For a 15-person team.

Operations

Inventory

See what you have, where it is and how long it will last. Live availability flows to every channel, and the projection flags SKUs that will run out before the next shipment lands.

  • Stock by location and sales channel
  • Live availability to every channel
  • Stock projection and weeks of cover
  • Stock-out risk flagged early
Replaces:Cin7Inventory spreadsheets

Est. saving

Estimate

A$1,200/mo

A$600 software + 10 h × A$60/hr. For a 15-person team.

Operations

Supply chain

Reorder suggestions come from your real forecast and lead times. Turn one into a draft PO in a click, track supplier threads and approvals, and see landed cost including freight, duty and FX.

  • Purchase orders and supplier directory with threads
  • Reorder suggestions with a one-click draft PO
  • Landed costs: freight, duty and FX
  • Supplier approvals before a PO is sent
Replaces:Inventory PlannerCin7 purchasingSpreadsheets

Est. saving

Estimate

A$1,170/mo

A$450 software + 12 h × A$60/hr. For a 15-person team.

Growth

Live dashboard

Watch the store as it happens: visitors now, carts in progress, the add-to-cart to purchase funnel and where people are. Put it on the office screen in TV mode. It respects customer consent.

  • Visitors now and active carts
  • Add-to-cart → checkout → purchase funnel
  • Live map and recent-events ticker
  • TV mode for the office screen, consent-aware
Replaces:Triple Whale live viewLittledataSupermetrics

Est. saving

Estimate

A$1,080/mo

A$600 software + 8 h × A$60/hr. For a 15-person team.

Money

Finance

See profit as the month unfolds: revenue, COGS, gross margin, ad spend and contribution margin against budget, with accounting synced from Xero and a cash position and forecast.

  • Live P&L and month-to-date P&L
  • Profit overview by channel
  • Xero accounting sync
  • Cash position and forecast
Replaces:FathomFloatA2X-style add-onsMonth-end spreadsheets

Est. saving

Estimate

A$1,310/mo

A$350 software + 16 h × A$60/hr. For a 15-person team.

People

Tasks and projects

Run projects the way your team already does, with list, board, calendar and Gantt views, templates, subtasks and dependencies. Turn an email into a task, and limit people to the projects they should see.

  • List, board, calendar and Gantt views
  • Templates, subtasks and dependencies
  • Email-to-task
  • Per-project access
Replaces:ClickUpAsanaMonday

Est. saving

Estimate

A$900/mo

A$300 software + 10 h × A$60/hr. For a 15-person team.

Add-ons

Creator Collab

Discover creators, take applications, run gifting and seeding, issue affiliate links and codes, manage commission programs, approve content and pay creators, with a portal for the creators themselves.

  • Discovery, applications, gifting and seeding
  • Affiliate links and codes, commission programs
  • Content approvals and payouts
  • A creator portal
Replaces:GRINUpPromoteAspire

Est. saving

Estimate

A$3,700/mo

A$2,500 software + 20 h × A$60/hr. For a 15-person team.

Add-ons

Perform Creative

Run briefs, UGC and creative production in one workflow, keep versions and an ad-creative library, and see performance by creative for Meta and TikTok: hook rate, CTR and ROAS.

  • Briefs and a UGC and production workflow
  • Versioning and an ad-creative library
  • Performance by creative: hook rate, CTR, ROAS
  • Meta and TikTok
Replaces:Creative-agency retainersCreative-analytics tools such as Motion

Est. saving

Estimate

A$1,500/mo

A$600 software + 15 h × A$60/hr. For a 15-person team.

Also included

Smaller modules, each with its own screen, replaced tools and estimated saving.

AI

Ask your business a question. Get an answer from live data.

Connect Claude, ChatGPT or any MCP-compatible AI to Operu. You choose which tools it can use and whether it can read or write.

  • Any MCP-compatible AI

    Connect Claude, ChatGPT or any client that speaks MCP.

  • Per-tool on/off switches

    Turn each tool on or off. Nothing is exposed by default.

  • Read and write scopes

    Let AI read your data, and only write where you allow it.

Try asking:“What should I reorder this week?”“Draft a PO for the top 3 at-risk SKUs.”“Which channel made the most profit last month?”“Summarise overdue tasks by owner.”

Est. saving

Estimate

A$700/mo

A$100 software + 10 h × A$60/hr. For a 15-person team.

Operu Decide

Decisions with their reasoning attached.

Give it a decision and the options. It scores them against your own data and returns a recommendation with its reasoning. Admins set rate limits and daily caps.

  • Weighs options against your data
  • Recommendation with reasoning
  • Admin-set rate limits and daily caps

Est. saving

Counted under AI assistant

Savings

See what one system could save your brand.

Tick the tools you pay for today, set your team size and hourly cost, and see an estimate with the maths shown.

The assumptions behind the numbers

Indicative AUD estimates, excl. GST, for a 15-person team at A$60/hr. They come from typical list prices and are not quotes. Check current vendor pricing.

EstimateCore total: about A$8,000/month in software plus about 203 hours/month (A$12,180 at A$60/hr). Estimates, check current vendor pricing.

Pricing

Three plans. One setup fee. No per-seat surprises.

Pick the plan that matches your size. Prices are in AUD and exclude GST.

Billing period
Compare to your current stack
  • Starter

    Brands under ~A$1M/yr getting off spreadsheets

    $899AUD / month + GST

    + $2,000 one-off setup

    Start with Starter
    Stores
    1
    Users
    5
    Entities
    1
    • Inventory, products and Sales CRM
    • Tasks, recordings, docs and leave
    • Executive dashboard and Basic finance (MTD P&L and Xero sync)
  • Most popular

    Growth

    Brands doing ~A$2M+/yr

    $1,999AUD / month + GST

    + $3,500 one-off setup

    Book a demo
    Stores
    Multiple
    Users
    20
    Entities
    1
    • Everything in Starter, plus:
    • Support, warehouse, supply chain and wholesale portal
    • Marketing, live dashboard, content, forecasting and NPD
    • Full finance, software register and automations
    • AI assistant with read scopes
  • Scale

    Multi-region brands doing ~A$10M+/yr

    From$3,999AUD / month + GST

    + $5,000 one-off setup

    Talk to sales
    Stores
    Unlimited
    Users
    Unlimited
    Entities
    Multiple
    • Everything in Growth, plus:
    • Voice agent and Operu Decide
    • Multi-region and multi-entity
    • API and MCP read/write scopes
    • Custom domain and full white-label
    • Priority support and a dedicated onboarding manager
    • One add-on included

Prices in AUD, excl. GST. Setup is a one-off fee per plan.

Compare plans

Add-ons

Available on every plan. Scale includes one add-on. Add-on prices are indicative and may change before launch.

  • Creator Collab

    Available on every plan

    Creator and influencer collaboration: discovery, gifting, affiliate codes, commissions, content approvals, payouts and a creator portal.

    $499AUD / month + GST

    Included once with the Scale plan.

  • Perform Creative

    Available on every plan

    Paid-social creative production: briefs, UGC workflow, versioning, an ad-creative library and performance by creative for Meta and TikTok.

    $799AUD / month + GST

    Included once with the Scale plan.

Security and permissions

You decide who sees what, including the AI.

Built with security best practices. Certification roadmap available on request.

  • Role-based access

    Roles for owners, managers and staff, with sensible defaults.

  • Module-level permissions

    Switch whole modules on or off per role.

  • Per-person project access

    Limit people and contractors to the projects they work on.

  • Per-tool AI switches

    Turn each AI tool on or off, and choose read or write scope.

  • Scoped access tokens

    API and AI tokens limited to exactly what they need.

  • Audit trail

    See who viewed or changed what, and when.

  • Tenant data isolation

    Each workspace’s data is isolated from every other workspace.

  • Encrypted shared credentials

    Team logins are stored encrypted, with per-person access.

  • Australian-hosted data

    Available on request. Ask us about your requirements.

White-label and multi-tenant

Your own domain, logo and colours, with isolated data per workspace. Included in the Scale plan.

We do not currently claim any compliance certification. A certification roadmap is available on request.

Implementation

Live in about four weeks.

A typical timeline. Yours depends on how many tools you are replacing.

  1. 1Week 0

    Kickoff and data audit

    Map your tools, data and owners.

  2. 2Week 1

    Connect

    Shopify, accounting and your 3PL.

  3. 3Weeks 2–3

    Migrate and train

    Move tasks, suppliers and products. Train the team.

  4. 4Week 4

    Go live

    Switch off the old tools.

Typical timeline. Yours depends on the tools you replace and the state of your data.

Customers

Run on Operu every day.

Two founder-owned brands that use Operu to run their operations.

  • “Stock, support, finance and tasks all live in one place now. Monday no longer starts with three people reconciling three spreadsheets.”
    ONEST Health
  • “New starters get one login instead of a dozen, and when we ask what to reorder, the answer comes from our live numbers.”
    New You

ONEST Health and New You are owned by the same founder as Operu.

FAQ

Questions we get asked.

A typical rollout takes about four weeks: kickoff and a data audit, connecting Shopify, accounting and your 3PL, migrating tasks, suppliers and products, then going live and switching off the old tools. Timing depends on how many tools you are replacing and how clean the data is.

Shopify, Xero, 3PL and carrier connections, Google Workspace, Meta and Google Ads, and Klaviyo are part of the typical setup. If you use something else, tell us on the demo and we will tell you plainly whether it is supported.

Plans are billed monthly, or annually at a discount. There is a one-off setup fee for each plan. Specific contract terms are confirmed in your order form.

All prices are in Australian dollars and exclude GST. GST is added to your invoice where it applies.

Yes, per plan: Starter includes 5 users and Growth includes 20. Scale has no user limit. There are no per-seat fees on top.

Yes, that is part of the Scale plan: your own domain, logo and colours, with isolated data for each workspace. Talk to us about your setup.

AI features only see the data you allow them to. Each AI tool has its own on/off switch and a read or write scope, and admins can set rate limits and daily caps. Ask us for the details of how data is handled for your setup.

You keep them running during migration, then switch them off once your team is live on Operu. We help you plan the order so nothing falls through the gaps.

Every plan includes guided onboarding and standard support. Scale adds priority support and a dedicated onboarding manager.

Estimates use typical published list prices, converted to AUD and excluding GST, plus conservative time-saving assumptions at your blended hourly cost. They are not quotes. The calculator shows every assumption, and you can edit the cost of each tool. Check current vendor pricing.

Run your whole brand from one place.

Book a 30-minute demo and see Operu on numbers that look like yours.

  • 30 minutes, on your numbers
  • No obligation, no pressure
  • Prices in AUD, excl. GST

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